day-night tea-02
day-night tea-03
day-night tea-04
day-night tea-01
day-night tea-05
day-night tea
day-night tea-07
day-night tea-08

When implementing this creative process, I like to pick products that are usually common to direct consumers, in this case tea was one of the best bets to test the color picking. We see and expect the night and day color psychology a lot in cold medicine packages, half packet would be orange or blue indicating which pill is made for night and which for day. There are usually descriptions, on this exercise I added the challenge of having no words, context and just the obvious name of the product “Tea”.