Witchly Things is an e-commerce store dedicated to curate products for people interested in spiritual practices such as crystal healing, manifestation rituals, reiki, tarot readings, and others.

Eliana Aponte founder of Witchly Things, has always been passionate about providing easy access to products and tools to practice spirituality and astronomy while also educating new practitioners about these spiritual areas.

Since the first time I talked with Eliana about Witchly Things, we concluded that the best way to showcase the brand personality was with an illustrative logo to make it accessible and warm to different audiences. I decided to explore other popular elements from the witchery culture while also adding a soft but bold color combination for the brand icons and applications.

 

Business cards mockup by pmvchamara
Mailer bag mockup by rawpixel.com